If you’ve been on Instagram lately, you’ve probably come across several photos of pets. You must be wondering what’s new in this? Well, this influx of cute, cuddly animal photos was started for a cause. Not that we are complaining!


This trend started to make the rounds on Instagram after the launch of an online campaign to plant a tree for every animal photo posted by internet users. The trend was started by an Instagram account named Plant A Tree Co.

The trend-setting individual Zack Saadioui of Boca Raton, Fla., Was just playing with the new features that Instagram has offered and decided to post a status encouraging people to share photos of their pets to the well-being of the environment. However, responses got out of hand as more than 4 million Instagramers contributed to the cause, NBC News reports.

A post from the Plant A Tree Co. account urging internet users to help plant a tree by sharing photos of their pets went viral within 10 minutes of the post.

“We released the new ‘Add Yours’ story as a fun tree planting campaign where we can show off our awesome pets on November 2nd! We immediately realized that the post would get too big and that we didn’t have the resources to plant so many trees, so we deleted it 10 minutes later. Even though we deleted it, a week later out of nowhere the stories continued to spill out of our control, reaching millions of reruns, ”one part of the caption read.


No. The Plant A Tree Co. organization mentioned in their Instagram post that they never imagined the response would be so huge and that they didn’t quite have the resources to complete the task. However, they are now trying to raise $ 1 million for @treesforthefuture, a group dedicated to tree planting, according to a report from Mashable.

A spokesperson for Meta, Instagram’s parent group, also spoke on the matter. “The ‘we’ll plant a tree for every pet photo’ trend shows the power of the Instagram community to raise awareness on important topics,” they said.

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