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Norwegian lawmakers have given infuencers and advertisers a dose of reality, with new rules governing the use of photoshopped images
Research suggests a link between body dissatisfaction and the use of social media, where edited photos that tout unattainable beauty standards are commonplace.
In Norway, images that have been altered to change a person’s appearance must now be labeled as edited under new amendments to the country’s marketing law.
Suggesting the changes, the Norwegian Ministry of Children and Families cited studies showing that “kroppspress‘(“Body pressure”) contributes to low self-esteem in young people.
“The body pressure is always there, often imperceptible, and is difficult to fight,” said a statement from the ministry. “A requirement for retouched or otherwise manipulated advertising to be branded is a measure. “
The changes even apply to photos that were taken through a physical filter, as well as digital airbrushing techniques used to change skin tone, plump lips, tear muscles, or tighten waistlines.
Besides advertisers, the law affects all celebrities and influencers who get paid for promotions and referrals.
The changes apply to photos that were taken through a filter. Image: Mateus Campos Felipe
Some believe a similar legal decision is expected in the UK. City Dietitians Consultant Dietitian and Director Sophie Medlin said, “I see and hear about the problems caused by images changed every day in my clinics. It is time for them to be properly taken care of.
And Suzanne Samaka, a mother from Watford, Hertfordshire, asks exactly that with her # HonestyAbout editing campaign. “Social media means our young people have a glimpse of perceived perfection at their fingertips at a time when they should be building their confidence and resilience,†she said.
Main picture: Fausto Sandoval
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